🚀 shipped project
🚀 shipped project
🚀 shipped project
Simplifying B2B Dashboard app for wholesalers and retailers
Simplifying B2B Dashboard app for wholesalers and retailers
Simplifying B2B Dashboard app for wholesalers and retailers
Simplifying B2B Dashboard app for wholesalers and retailers
Simplifying B2B Dashboard app for wholesalers and retailers
User Research
User Research
User Research
User Research
UX Design
UX Design
UX Design
UX Design
End-to-End
End-to-End
End-to-End
End-to-End
Responsive Design
Responsive Design
Responsive Design
Responsive Design
The Summary.
The Summary.
The Summary.
At Almach Labs, I was tasked with rebuilding the product Storeplus.AI which is a B2B dashboard app to connect wholesalers and retailers. The current system was very basic with limited features, I worked as the sole UX Designer collaborating with a team of 1 Product Manager and 2 Developers. After launch it boosted efficiency by 24%.
At Almach Labs, I was tasked with rebuilding the product Storeplus.AI which is a B2B dashboard app to connect wholesalers and retailers. The current system was very basic with limited features, I worked as the sole UX Designer collaborating with a team of 1 Product Manager and 2 Developers. After launch it boosted efficiency by 24%.
At Almach Labs, I was tasked with rebuilding the product Storeplus.AI which is a B2B dashboard app to connect wholesalers and retailers. The current system was very basic with limited features, I worked as the sole UX Designer collaborating with a team of 1 Product Manager and 2 Developers. After launch it boosted efficiency by 24%.
At Almach Labs, I was tasked with rebuilding the product Storeplus.AI which is a B2B dashboard app to connect wholesalers and retailers. The current system was very basic with limited features, I worked as the sole UX Designer collaborating with a team of 1 Product Manager and 2 Developers. After launch it boosted efficiency by 24%.
At Almach Labs, I was tasked with rebuilding the product Storeplus.AI which is a B2B dashboard app to connect wholesalers and retailers. The current system was very basic with limited features, I worked as the sole UX Designer collaborating with a team of 1 Product Manager and 2 Developers. After launch it boosted efficiency by 24%.
Our Client Needs.
Our Client Needs.
The client came to us with 3 major problems in the current Storeplus app, asking us to evaluate the current product and rebuild it with more features to provide better user experience. These are the three client problems:
The client came to us with 3 major problems in the current Storeplus app, asking us to evaluate the current product and rebuild it with more features to provide better user experience. These are the three client problems:
01
🗯️Fragmented Communication
🗯️ Fragmented Communication
Retailers and distributors rely on scattered tools, leading to delays and miscommunication
02
📋Manual Inventory Tracking
📋Manual Inventory Tracking
Stock levels are updated manually, increasing chances of errors and over/understocking
03
📦Lack of Order Visibility
📦Lack of Order Visibility
Retailers struggle to track order status, which affects planning and customer satisfaction
What we Delivered.
What we Delivered.
old system vs. revamped version
old system vs. revamped version
old application
old application
old application
old application
what was not working
Lack of Real-Time Insights Slowed Business Decisions
Lack of Real-Time Insights Slowed Business Decisions
No Direct Inventory Actions from Dashboard Increased Workflow Friction
No Direct Inventory Actions from Dashboard Increased Workflow Friction
Fragmented Order Information Required Extra Navigation
Fragmented Order Information Required Extra Navigation
revamped version
revamped version
revamped version
revamped version
changes we made
changes we made
changes we made
Interactive Sales Graph for Better Performance Tracking
Interactive Sales Graph for Better Performance Tracking
One-Click Inventory Updates
One-Click Inventory Updates
Redesigned Order Cards to Show Key Info at a Glance
Redesigned Order Cards to Show Key Info at a Glance
Adopted a Modular UI to Improve Visual Hierarchy and Scannability
Adopted a Modular UI to Improve Visual Hierarchy and Scannability
the result
the result
the result
THE IMPACT I MADE WITH MY DESIGNS
THE IMPACT I MADE WITH MY DESIGNS
Since 2 months of adoption, the system has facilitated over 10,000 transactions between wholesalers and retailers, improving overall user satisfaction scores by 75%
Since 2 months of adoption, the system has facilitated over 10,000 transactions between wholesalers and retailers, improving overall user satisfaction scores by 75%
Since 2 months of adoption, the system has facilitated over 10,000 transactions between wholesalers and retailers, improving overall user satisfaction scores by 75%
20%
20%
20%
boost in sales for retailers
boost in sales for
retailers
boost in sales for retailers
25%
25%
25%
increase in inventory accuracy
boost in sales for
retailers
increase in inventory accuracy
40%
40%
40%
reduction in order errors
boost in sales for
retailers
reduction in order errors
But, what was my process behind this?🤔
But, what was my process behind this?🤔
But, what was my process behind this?🤔
Research Summary
Research Summary
Research Summary
Research Summary
4/10
4/10
4/10
4/10
4/10
users missed shipments led to a 15% drop in orders
users missed shipments led to a 15% drop in orders
users missed shipments led to a 15% drop in orders
9/10
9/10
9/10
9/10
9/10
spend over 10 hours a week manually managing orders and inventory
spend over 10 hours a week manually managing orders and inventory
spend over 10 hours a week manually managing orders and inventory
Surveys & Interviews
SURVEYS & INTERVIEWS
🧑💼 4 wholesaler interviews; 4 retailer interviews
📋 50 surveys
🧑💼 4 wholesaler interviews; 4 retailer interviews
📋 50 surveys
I interviewed key stakeholders across the supply chain—including
NGOs
Food banks
Retail store managers
Warehouse/logistics partners
Local farmers
I interviewed key stakeholders across the supply chain—including
NGOs
Food banks
Retail store managers
Warehouse/logistics partners
Local farmers
These conversations informed the foundation of Storeplus.
These conversations informed the foundation of Storeplus.
Observations
OBSERVATIONS
Goal:
Study how wholesalers and retailers manage bulk inventory, demand-supply shifts, and stock issues by observing store operations and analyzing B2B forums for recurring inefficiencies.
Goal:
Study how wholesalers and retailers manage bulk inventory, demand-supply shifts, and stock issues by observing store operations and analyzing B2B forums for recurring inefficiencies.
Methods used:
Shadowing, Online Ethnography, Diary Studies. We conducted 4 sets of observations of 30-90 minutes each.
Methods used:
Shadowing, Online Ethnography, Diary Studies. We conducted 4 sets of observations of 30-90 minutes each.
Evaluating the problems currently faced
Evaluating the problems currently faced
Evaluating the problems currently faced
Evaluating the problems currently faced
Analyzing Potential in the Market
Analyzing Potential in the Market
💼
💼
The global AI in retail market is projected to grow from $31 billion in 2024 to $165 billion by 2030
The global AI in retail market is projected to grow from $31 billion in 2024 to $165 billion by 2030
The global AI in retail market is projected to grow from $31 billion in 2024 to $165 billion by 2030
📦
📦
82% of retailers report that real-time inventory visibility is a top priority
82% of retailers report that real-time inventory visibility is a top priority
82% of retailers report that real-time inventory visibility is a top priority
🌍
🌍
Small-to-mid-size retailers make up over 90% of the global retail sector
Small-to-mid-size retailers make up over 90% of the global retail sector
Small-to-mid-size retailers make up over 90% of the global retail sector
Meet Rob- Our User Persona
Meet Rob- Our User Persona
Meet Rob- Our User Persona
01
01
"I need one place to manage everything."
"I need one place to manage everything."
"I need one place to manage everything."
"I need one place to manage everything."
"I need one place to manage everything."
Insight: A real-time dashboard would simplify tracking inventory, orders, and payments.
Insight: A real-time dashboard would simplify tracking inventory, orders, and payments.
Insight: A real-time dashboard would simplify tracking inventory, orders, and payments.
Insight: A real-time dashboard would simplify tracking inventory, orders, and payments.
02
02
"I can’t keep chasing down retailers."
"I can’t keep chasing down retailers."
"I can’t keep chasing down retailers."
"I can’t keep chasing down retailers."
"I can’t keep chasing down retailers."
Insight: He needs a built-in communication tool to confirm orders instantly.
Insight: He needs a built-in communication tool to confirm orders instantly.
Insight: He needs a built-in communication tool to confirm orders instantly.
Insight: He needs a built-in communication tool to confirm orders instantly.
03
03
"Losing track of payments is costing me."
"Losing track of payments is costing me."
"Losing track of payments is costing me."
"Losing track of payments is costing me."
"Losing track of payments is costing me."
Insight: Automated invoicing and payment tracking would keep his finances in check.
Insight: Automated invoicing and payment tracking would keep his finances in check.
Insight: Automated invoicing and payment tracking would keep his finances in check.
Insight: Automated invoicing and payment tracking would keep his finances in check.
Note: Rob’s persona was built based on data gathered from user research
The Problem Statement
The Problem Statement
The Problem Statement
🧠 How might we create a unified, low-friction platform that simplifies inventory and order management for small businesses—driving adoption, operational efficiency, and long-term user retention?
🧠 How might we create a unified, low-friction platform that simplifies inventory and order management for small businesses—driving adoption, operational efficiency, and long-term user retention?
🧠 How might we create a unified, low-friction platform that simplifies inventory and order management for small businesses—driving adoption, operational efficiency, and long-term user retention?
IDEATING & BRAINSTORMING
The Power of Collective Thinking
The Power of Collective Thinking
I facilitated three brainstorming sessions with my team to explore potential solutions. These included
individual ideation
a group session
a co-creation session with an external domain expert.
This approach helped us gather diverse perspectives from both design and business standpoints.
Filtered ideas based on technical feasibility and operational scalability
Presented two refined solution flows to the client for feedback and direction.
I facilitated three brainstorming sessions with my team to explore potential solutions. These included
individual ideation
a group session
a co-creation session with an external domain expert.
This approach helped us gather diverse perspectives from both design and business standpoints.
Filtered ideas based on technical feasibility and operational scalability
Presented two refined solution flows to the client for feedback and direction.
We used the client’s feedback to iterate on the final user flow from both the user and business perspective
We used the client’s feedback to iterate on the final user flow from both the user and business perspective
We used the client’s feedback to iterate on the final user flow from both the user and business perspective
INFormation architecture
SURVEYS & INTERVIEWS
INFormation architecture
Mapping out the user flow
Mapping out the user flow
After conducting the brainstorming session, I went on to finalize the features and create the information architecture.
After conducting the brainstorming session, I went on to finalize the features and create the information architecture.
Competitor Analysis
COMPETITOR ANALYSIS
How did we gain the competitive edge
How did we gain the competitive edge
Insights I gathered by performing competitor analysis:
Most platforms prioritize product listings but lack a unified dashboard for order tracking and inventory visualization.
Few platforms support communication features between wholesalers and retailers.
Pricing transparency and real-time updates are inconsistently implemented.
Insights I gathered by performing competitor analysis:
Most platforms prioritize product listings but lack a unified dashboard for order tracking and inventory visualization.
Few platforms support communication features between wholesalers and retailers.
Pricing transparency and real-time updates are inconsistently implemented.
Insights I gathered by performing competitor analysis:
Most platforms prioritize product listings but lack a unified dashboard for order tracking and inventory visualization.
Few platforms support communication features between wholesalers and retailers.
Pricing transparency and real-time updates are inconsistently implemented.
What our User's had to say
User Testing before launch
What our User's had to say
USER TESTING
USER TESTING
What our User's had to say
USER TESTING
We conducted moderated usability testing with 9 participants across three user groups: retailers, wholesalers, and admin staff.
Our Objective was to collect their opinions, thoughts and feedback to evaluate the usability, clarity, and efficiency of 4 core workflows across different user types and identify areas for improvement before final development.
We conducted moderated usability testing with 9 participants across three user groups: retailers, wholesalers, and admin staff.
Our Objective was to collect their opinions, thoughts and feedback to evaluate the usability, clarity, and efficiency of 4 core workflows across different user types and identify areas for improvement before final development.
USER GROUP
USER GROUP
USER GROUP
USER GROUP
USER GROUP
USER FEEDBACK
USER FEEDBACK
Overall, users found StorePlus intuitive and valuable to their daily operations.
They suggested additional features like low-stock prediction and supplier comparison tools to further simplify their decision-making and restocking process.
Overall, users found StorePlus intuitive and valuable to their daily operations. They suggested additional features like low-stock prediction and supplier comparison tools to further simplify their decision-making and restocking process.
Overall, users found StorePlus intuitive and valuable to their daily operations.
They suggested additional features like low-stock prediction and supplier comparison tools to further simplify their decision-making and restocking process.
The Final Solution.
The Final Solution.
The Final Solution.
What is Storeplus.AI?
What is Storeplus.AI?
What is Storeplus.AI?
What is Storeplus.AI?
What is Storeplus.AI?
StorePlus.AI is a smart management system which brings into one simple platform
StorePlus.AI is a smart management system which brings into one simple platform
StorePlus.AI is a smart management system which brings into one simple platform
inventory tracking
inventory tracking
inventory tracking
inventory tracking
inventory tracking
order management
order management
order management
order management
order management
communication
communication
communication
communication
communication
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
the final solution
the final solution
major design decisions
major design decisions
major design decisions
But, How Did We Really Help Our Users?
But, How Did We Really Help Our Users?
But, How Did We Really Help Our Users?
BEFORE
BEFORE
Major Design Decision #1
Major Design Decision #1
Major Design Decision #1
Pain Point 1- Dashboard
Pain Point 1- Dashboard
The dashboard lacks depth and context, making it difficult for users to gain actionable insights at a glance
The dashboard lacks depth and context, making it difficult for users to gain actionable insights at a glance
The dashboard lacks depth and context, making it difficult for users to gain actionable insights at a glance
Added customizable sections and quick actions to reduce time on task
Added customizable sections and quick actions to reduce time on task
Added customizable sections and quick actions to reduce time on task
reduced long tables and excess data points, making it easier to scan key information
reduced long tables and excess data points, making it easier to scan key information
reduced long tables and excess data points, making it easier to scan key information
Redesign
Redesign
used data hierarchy and progressive disclosure to prioritize high-priority information, displaying key data first with a "View More" option for details
used data hierarchy and progressive disclosure to prioritize high-priority information, displaying key data first with a "View More" option for details
used data hierarchy and progressive disclosure to prioritize high-priority information, displaying key data first with a "View More" option for details
Major Design Decision #2
Major Design Decision #2
Pain Point 2- Inventory Page
Pain Point 2- Inventory Page
Pain Point 2- Inventory Page
struggled to locate and track specific orders due to the lack of filtering options, visual status indicators, and an overwhelming data layout
struggled to locate and track specific orders due to the lack of filtering options, visual status indicators, and an overwhelming data layout
struggled to locate and track specific orders due to the lack of filtering options, visual status indicators, and an overwhelming data layout
Quick lookups
Quick lookups
Quick lookups
Status monitoring
Status monitoring
Status monitoring
Daily Operational Tasks
Daily Operational Tasks
Daily Operational Tasks
Labels for visual prioritization
Labels for visual prioritization
Before
Before
Before
Completed
Completed
Processing
Processing
Rejected
Rejected
Variations
Variations
Variations
⏳ Processing
⏳ Processing
Processing
Processing
Processing
Processing
After
After
After
Completed
Completed
Processing
Processing
Rejected
Rejected
I chose the third variation for its strong visual hierarchy, consistent color signaling, and improved readability, making the order status easily scannable in dense data tables.
I chose the third variation for its strong visual hierarchy, consistent color signaling, and improved readability, making the order status easily scannable in dense data tables.
I chose the third variation for its strong visual hierarchy, consistent color signaling, and improved readability, making the order status easily scannable in dense data tables.
Scannable
Scannable
Scannable
Passes Accessibility
Passes Accessibility
Passes Accessibility
Readable in dense data table
Readable in dense data table
Readable in dense data table
Major Design Decision #3
Major Design Decision #3
Major Design Decision #3
Pain Point 3- Invoice Page
Users were unable to track partial payments or invoice status, leading to manual follow-ups and missed financial details
Users were unable to track partial payments or invoice status, leading to manual follow-ups and missed financial details
Users were unable to track partial payments or invoice status, leading to manual follow-ups and missed financial details
Task Efficiency
Task Efficiency
Task Efficiency
Information Clarity
Information Clarity
Information Clarity
Enterprise Usability
Enterprise Usability
Enterprise Usability
✅
Invoice Layout Optimized for Scanability
Structured invoice metadata in a two-column layout to align with users’ mental models from traditional invoicing.
Structured invoice metadata in a two-column layout to align with users’ mental models from traditional invoicing.
🤝
Transparent Payment BreakdowN
Chronological, upfront information, color-coded improved trust and clarity—validated by 6 finance managers in usability testing.
Chronological, upfront information, color-coded improved trust and clarity—validated by 6 finance managers in usability testing.
Before
Before
User Test I revealed a lack of perceived control due to AI-generated invoices, which led to user hesitation.
User Test I revealed a lack of perceived control due to AI-generated invoices, which led to user hesitation.
User Test I revealed a lack of perceived control due to AI-generated invoices, which led to user hesitation.
After
After
Introducing an “Edit Invoice” option restored a sense of agency, significantly improving user trust and overall comfort with the AI-assisted workflow.
Introducing an “Edit Invoice” option restored a sense of agency, significantly improving user trust and overall comfort with the AI-assisted workflow.
Introducing an “Edit Invoice” option restored a sense of agency, significantly improving user trust and overall comfort with the AI-assisted workflow.
Added clear status feedback to reduce hesitation in AI-generated flows, after users in early testing were unsure if the invoice was sent.
Added clear status feedback to reduce hesitation in AI-generated flows, after users in early testing were unsure if the invoice was sent.
system transparency
system transparency
build user confidence
build user confidence
Impact
Impact
Impact
User adoption shot up within 3 months of launch
User adoption shot up within 3 months of launch
User adoption shot up within 3 months of launch
Smart invoicing and real-time tracking reduced errors and boosted retailer confidence, leading to 3x higher repeat usage on StorePlus.
Smart invoicing and real-time tracking reduced errors and boosted retailer confidence, leading to 3x higher repeat usage on StorePlus.
Smart invoicing and real-time tracking reduced errors and boosted retailer confidence, leading to 3x higher repeat usage on StorePlus.
my learnings
my learnings
Lessons from the project I carry forward
Lessons from the project I carry forward
Design Decisions Are Stronger with Data
Design Decisions Are Stronger with Data
Design Decisions Are Stronger with Data
Great UX Happens When Designers & Developers Sync
Great UX Happens When Designers & Developers Sync
Great UX Happens When Designers & Developers Sync
The Best Designs Evolve with User Feedback
The Best Designs Evolve with User Feedback
The Best Designs Evolve with User Feedback
want to see more of my work?
here’s a project you might like
Yay! You’ve made it to the finish line. Say hi!👋
sreesha24@gmail.com
Yay! You’ve made it to the finish line. Say hi!👋
Yay! You’ve made it to the finish line. Say hi!👋
sreesha24@gmail.com
sreesha24@gmail.com