Storeplus
Storeplus
Storeplus
Designing a Smart Management System to Streamline Operations Between Wholesalers and Retailers
Designing a Smart Management System to Streamline Operations Between Wholesalers and Retailers
Designing a Smart Management System to Streamline Operations Between Wholesalers and Retailers
Designing a Smart Management System to Streamline Operations Between Wholesalers and Retailers
User Research
User Research
UX Design
UX Design
End-to-End
End-to-End
Responsive Design
Responsive Design
Company Name
Company Name
Company Name
Almach Labs
Almach Labs
Almach Labs
Industry
Industry
Industry
Supply Chain & Logistics
Supply Chain & Logistics
Supply Chain & Logistics
Role
Role
Role
Product Designer
Product Designer
Product Designer
As part of my internship, I redesigned Storeplus.AI as the sole UX Designer. I collaborated with a team of 1 Product Manager and 2 Developers to build a platform that made inventory management smoother and daily operations faster—boosting efficiency by 24%.
As part of my internship, I redesigned Storeplus.AI as the sole UX Designer. I collaborated with a team of 1 Product Manager and 2 Developers to build a platform that made inventory management smoother and daily operations faster—boosting efficiency by 24%.
As part of my internship, I redesigned Storeplus.AI as the sole UX Designer. I collaborated with a team of 1 Product Manager and 2 Developers to build a platform that made inventory management smoother and daily operations faster—boosting efficiency by 24%.
As part of my internship, I redesigned Storeplus.AI as the sole UX Designer. I collaborated with a team of 1 Product Manager and 2 Developers to build a platform that made inventory management smoother and daily operations faster—boosting efficiency by 24%.
As part of my internship, I redesigned Storeplus.AI as the sole UX Designer. I collaborated with a team of 1 Product Manager and 2 Developers to build a platform that made inventory management smoother and daily operations faster—boosting efficiency by 24%.
current system
current system
current system
current system
revamped version
revamped version
revamped version
revamped version
The Problem.
The Problem.
01
Fragmented Communication
Retailers and distributors rely on scattered tools, leading to delays and miscommunication
02
Manual Inventory Tracking
Stock levels are updated manually, increasing chances of errors and over/understocking
03
Lack of Order Visibility
Retailers struggle to track order status, which affects planning and customer satisfaction
Opportunity
Opportunity
There was a clear gap in the market for a platform that not only digitized wholesale operations but also made them more transparent, scalable, and responsive to real-time business needs.
There was a clear gap in the market for a platform that not only digitized wholesale operations but also made them more transparent, scalable, and responsive to real-time business needs.
The process in a snippet
The process in a snippet
The design process followed was: Understand - Research - Analyze - Design - Testing - Present. The approach taken at each stage depended on the goal and what was required at that stage.
The design process followed was: Understand - Research - Analyze - Design - Testing - Present. The approach taken at each stage depended on the goal and what was required at that stage.
Research Summary
Research Summary
Research Summary
Research Summary
Key insights from our audience helped us design solutions that directly address user pain points
Key insights from our audience helped us design solutions that directly address user pain points
Key insights from our audience helped us design solutions that directly address user pain points
4/10
4/10
4/10
4/10
4/10
users missed shipments led to a 15% drop in orders
users missed shipments led to a 15% drop in orders
users missed shipments led to a 15% drop in orders
9/10
9/10
9/10
9/10
9/10
spend over 10 hours a week manually managing orders and inventory
spend over 10 hours a week manually managing orders and inventory
spend over 10 hours a week manually managing orders and inventory
Meet Rob
Meet Rob
Meet Rob
Meet Rob
01
01
"I need one place to manage everything."
"I need one place to manage everything."
"I need one place to manage everything."
"I need one place to manage everything."
"I need one place to manage everything."
Insight: A real-time dashboard would simplify tracking inventory, orders, and payments.
Insight: A real-time dashboard would simplify tracking inventory, orders, and payments.
Insight: A real-time dashboard would simplify tracking inventory, orders, and payments.
Insight: A real-time dashboard would simplify tracking inventory, orders, and payments.
02
02
"I can’t keep chasing down retailers."
"I can’t keep chasing down retailers."
"I can’t keep chasing down retailers."
"I can’t keep chasing down retailers."
"I can’t keep chasing down retailers."
Insight: He needs a built-in communication tool to confirm orders instantly.
Insight: He needs a built-in communication tool to confirm orders instantly.
Insight: He needs a built-in communication tool to confirm orders instantly.
Insight: He needs a built-in communication tool to confirm orders instantly.
03
03
"Losing track of payments is costing me."
"Losing track of payments is costing me."
"Losing track of payments is costing me."
"Losing track of payments is costing me."
"Losing track of payments is costing me."
Insight: Automated invoicing and payment tracking would keep his finances in check.
Insight: Automated invoicing and payment tracking would keep his finances in check.
Insight: Automated invoicing and payment tracking would keep his finances in check.
Insight: Automated invoicing and payment tracking would keep his finances in check.
Note: Rob’s persona was built based on data gathered from user research
The Solution.
The Solution.
The Solution.
What is Storeplus.AI?
What is Storeplus.AI?
What is Storeplus.AI?
What is Storeplus.AI?
What is Storeplus.AI?
StorePlus.AI is a smart management system which brings into one simple platform
StorePlus.AI is a smart management system which brings into one simple platform
StorePlus.AI is a smart management system which brings into one simple platform
inventory tracking
inventory tracking
inventory tracking
inventory tracking
inventory tracking
order management
order management
order management
order management
order management
communication
communication
communication
communication
communication
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
“With Storeplus, businesses can stay organized, avoid delays, and work together more smoothly”
the result
the result
the result
THE IMPACT I MADE WITH MY DESIGNS
THE IMPACT I MADE WITH MY DESIGNS
Since 2 months of adoption, the system has facilitated over 10,000 transactions between wholesalers and retailers, improving overall user satisfaction scores by 75%
Since 2 months of adoption, the system has facilitated over 10,000 transactions between wholesalers and retailers, improving overall user satisfaction scores by 75%
Since 2 months of adoption, the system has facilitated over 10,000 transactions between wholesalers and retailers, improving overall user satisfaction scores by 75%
Metric 1
Metric 1
Metric 1
20%
20%
20%
boost in sales for retailers
boost in sales for
retailers
boost in sales for
retailers
Metric 2
Metric 2
Metric 2
25%
25%
25%
increase in inventory accuracy
increase in inventory
accuracy
increase in inventory
accuracy
Metric 3
Metric 3
Metric 3
40%
40%
40%
reduction in order errors
reduction in order
errors
reduction in order
errors
the final solution
the final solution
major design decisions
major design decisions
major design decisions
But, How Did We Really Help Our Users?
But, How Did We Really Help Our Users?
But, How Did We Really Help Our Users?
BEFORE
BEFORE
Major Design Decision #1
Major Design Decision #1
Major Design Decision #1
Pain Point 1- Dashboard
Pain Point 1- Dashboard
The dashboard lacks depth and context, making it difficult for users to gain actionable insights at a glance
The dashboard lacks depth and context, making it difficult for users to gain actionable insights at a glance
The dashboard lacks depth and context, making it difficult for users to gain actionable insights at a glance
Added customizable sections and quick actions to reduce time on task
Added customizable sections and quick actions to reduce time on task
Added customizable sections and quick actions to reduce time on task
reduced long tables and excess data points, making it easier to scan key information
reduced long tables and excess data points, making it easier to scan key information
reduced long tables and excess data points, making it easier to scan key information
Redesign
Redesign
used data hierarchy and progressive disclosure to prioritize high-priority information, displaying key data first with a "View More" option for details
used data hierarchy and progressive disclosure to prioritize high-priority information, displaying key data first with a "View More" option for details
used data hierarchy and progressive disclosure to prioritize high-priority information, displaying key data first with a "View More" option for details
Major Design Decision #2
Major Design Decision #2
Pain Point 2- Inventory Page
Pain Point 2- Inventory Page
Pain Point 2- Inventory Page
struggled to locate and track specific orders due to the lack of filtering options, visual status indicators, and an overwhelming data layout
struggled to locate and track specific orders due to the lack of filtering options, visual status indicators, and an overwhelming data layout
struggled to locate and track specific orders due to the lack of filtering options, visual status indicators, and an overwhelming data layout
Quick lookups
Quick lookups
Quick lookups
Status monitoring
Status monitoring
Status monitoring
Daily Operational Tasks
Daily Operational Tasks
Daily Operational Tasks
Labels for visual prioritization
Labels for visual prioritization
Before
Before
Before
Completed
Completed
Processing
Processing
Rejected
Rejected
Variations
Variations
Variations
⏳ Processing
⏳ Processing
Processing
Processing
Processing
Processing
After
After
After
Completed
Completed
Processing
Processing
Rejected
Rejected
I chose the third variation for its strong visual hierarchy, consistent color signaling, and improved readability, making the order status easily scannable in dense data tables.
I chose the third variation for its strong visual hierarchy, consistent color signaling, and improved readability, making the order status easily scannable in dense data tables.
I chose the third variation for its strong visual hierarchy, consistent color signaling, and improved readability, making the order status easily scannable in dense data tables.
Scannable
Scannable
Scannable
Passes Accessibility
Passes Accessibility
Passes Accessibility
Readable in dense data table
Readable in dense data table
Readable in dense data table
Major Design Decision #3
Major Design Decision #3
Major Design Decision #3
Pain Point 3- Invoice Page
Users were unable to track partial payments or invoice status, leading to manual follow-ups and missed financial details
Users were unable to track partial payments or invoice status, leading to manual follow-ups and missed financial details
Users were unable to track partial payments or invoice status, leading to manual follow-ups and missed financial details
Task Efficiency
Task Efficiency
Task Efficiency
Information Clarity
Information Clarity
Information Clarity
Enterprise Usability
Enterprise Usability
Enterprise Usability
✅
Invoice Layout Optimized for Scanability
Structured invoice metadata in a two-column layout to align with users’ mental models from traditional invoicing.
Structured invoice metadata in a two-column layout to align with users’ mental models from traditional invoicing.
🤝
Transparent Payment BreakdowN
Chronological, upfront information, color-coded improved trust and clarity—validated by 6 finance managers in usability testing.
Chronological, upfront information, color-coded improved trust and clarity—validated by 6 finance managers in usability testing.
Before
Before
User Test I revealed a lack of perceived control due to AI-generated invoices, which led to user hesitation.
User Test I revealed a lack of perceived control due to AI-generated invoices, which led to user hesitation.
User Test I revealed a lack of perceived control due to AI-generated invoices, which led to user hesitation.
After
After
Introducing an “Edit Invoice” option restored a sense of agency, significantly improving user trust and overall comfort with the AI-assisted workflow.
Introducing an “Edit Invoice” option restored a sense of agency, significantly improving user trust and overall comfort with the AI-assisted workflow.
Introducing an “Edit Invoice” option restored a sense of agency, significantly improving user trust and overall comfort with the AI-assisted workflow.
Added clear status feedback to reduce hesitation in AI-generated flows, after users in early testing were unsure if the invoice was sent.
Added clear status feedback to reduce hesitation in AI-generated flows, after users in early testing were unsure if the invoice was sent.
system transparency
system transparency
build user confidence
build user confidence
Impact
Impact
Impact
User adoption shot up within 3 months of launch
User adoption shot up within 3 months of launch
User adoption shot up within 3 months of launch
Smart invoicing and real-time tracking reduced errors and boosted retailer confidence, leading to 3x higher repeat usage on StorePlus.
Smart invoicing and real-time tracking reduced errors and boosted retailer confidence, leading to 3x higher repeat usage on StorePlus.
Smart invoicing and real-time tracking reduced errors and boosted retailer confidence, leading to 3x higher repeat usage on StorePlus.
my learnings
my learnings
Lessons from the project I carry forward
Lessons from the project I carry forward
Design Decisions Are Stronger with Data
Design Decisions Are Stronger with Data
Design Decisions Are Stronger with Data
Great UX Happens When Designers & Developers Sync
Great UX Happens When Designers & Developers Sync
Great UX Happens When Designers & Developers Sync
The Best Designs Evolve with User Feedback
The Best Designs Evolve with User Feedback
The Best Designs Evolve with User Feedback
want to see more of my work?
here’s a project you might like
Yay! You’ve made it to the finish line. Say hi!👋
sreesha24@gmail.com
Yay! You’ve made it to the finish line. Say hi!👋
Yay! You’ve made it to the finish line. Say hi!👋
sreesha24@gmail.com
sreesha24@gmail.com