Connectx

Connectx

Connecting Refugees to Resources to help them navigate resettlement- legally, medically, and socially

B2B

Enterprise Tool

Shipped

Want to skim through this case study? I got you covered.

Here’s a 1 min TL;DR version

My Role

👤 UI/UX Designer working end-to-end, research through final UI 🏆 Winning project at a National-level UX Hackathon, delivered in 2 weeks

Solution

Designed a mobile app that gives refugees access to legal, medical, and social consultants, gamified language learning and more- all in one place

Impact/Results

📊 80% of users showed high interest in adopting the app

🗣️ 85% found the language learning feature immediately valuable

CONTEXT

About the Problem

With over 110 million people displaced worldwide, I wanted to explore design can simplify this transition, helping refugees rebuild their lives with clarity, connection, and dignity rather than confusion and isolation.

27.1 million refugees

In the Year 2021 itself

110.3 million refugees

As of 30th June 2023

Refugees arriving in new countries need legal guidance, medical access, housing, language support, and community connection, all at once, often in a language they don't yet speak. No single platform existed to meet these needs together.

SOLUTION

Sneak Peak into what I did

Diving deeper into the project

Let’s start from the beginning

RESEARCH

Talking to refugees and volunteers revealed challenges that went beyond access

My main research goal:

▪️What are refugees’ biggest challenges during resettlement? Identifying barriers

▪️How do they currently seek help? Mapping their journey from arrival to integration

▪️Where can technology make a real difference? Finding opportunities

Secondary

Market Research

4 in-depth competitor analysis

Research synthesis

Primary

5 in-depth interviews

Insights synthesis

Opportunities

Selected 4 ideas out of the 10 brainstormed ideas

COMPETITIVE ANALYSIS

We analyzed the four main competitors in-depth and synthesized the findings. We created an opportunity map together to find out the commonalities and their differences between each product and define the opportunities for Connectx

3 key findings from the User Research

3 key findings from the User Research

Project kicked off by conducting 5+ interviews, contextual inquiry, competitive analysis, and a thorough UX audit revealing 3 key problems...

Information was scattered and unreliable
Language and cultural barriers blocked access
Lack of guidance increased anxiety and isolation

USER PERSONA

Who we're designing for

EMPATHY MAP

Stepping into their Shoes

Stepping into their Shoes

I created an empathy map to deeply understand the emotions, behaviors, challenges, and needs of the refugees. After creating a persona I wanted to humanize the data and empathy map helps identify the pain points and opportunities.

USER STORYBOARD

Visualizing their Journey

Visualizing their Journey

BRAINSTORMING

Ideation Session

Ideation Session

The goal was to balance feasibility and empathy ensuring each concept not only solved a problem but aligned with the emotional realities of resettlement.

DECIDING ON THE FEATURES

What makes the app so special?

What makes the app so special?

Online medical, law and social assistance

Navigation through the city as well as to community meetups, etc

Learn the language through our gamified custom section

Learn about skills for job market as well as receive assistance in housing

All features are supported offline

INFORMATION ARCHITECTURE

Structuring the Content

Structuring the Content

THE SOLUTION

Onboarding

Onboarding

During the onboarding the app allows the user to choose their language. This multilingual feature allows users from all over the globe to use the app with ease.

Home

Home

The home page has multiple features which the users can access. It caters to the users needs and also shows them of any upcoming events.

Documents

Documents

The users can scan and upload their documents to save them digitally in the app. They can even organize their documents in a folder structure. This allows users to customize.

Connect with Organizations

Connect with Organizations

The app shows the users nearby organizations and amenities like hospital, grocery stores, etc. It even directs the user to the location on the maps which are available to be downloaded offline

Online Consultations & AI Translation

Online Consultations & AI Translation

The app translates conversations for the users to engage in better conversations. Also, it allows users to book online consultation with the necessary help

KEY TAKEAWAYS

Taking the time to reflect

Reflection

Clear hierarchy transforms data-heavy dashboards into decision-making tools

Reflection

Highlighting what matters reduces cognitive load faster than adding more features

Reflection

Transparency turns status labels into reliable system states

Reflection

Clear hierarchy transforms data-heavy dashboards into decision-making tools

Reflection

Highlighting what matters reduces cognitive load faster than adding more features

Reflection

Transparency turns status labels into reliable system states

Designing with intention. Shipping with impact.

Open to full-time roles

Always open to talk!

Learn more about my experiences!

Connect with me

I respond within an hour!

Designing with intention. Shipping with impact.

Open to full-time roles

Always open to talk!

Learn more about my experiences!

Connect with me

I respond within an hour!